Web Survey Bibliography
Attempts to interview the general population using cell phones have revealed underlying weaknesses. Noncoverage is severe because all persons who rely solely on fixedline telephones are excluded. Nonresponse stemming from the difficulty of contacting potential respondents and convincing them to participate also increases. Only the spread of mobile technology will remedy noncoverage. This article presents the results of an experiment that tests the effectiveness of sending text messages to improve non-response. The results give little support to our hypothesis that sending an advance text message would make contacting respondents easier. Other outcome rates do show positive effects. We also discovered that the act of sending the text message provided valuable data about the sample unit. This outside information, similar to the information traditional telephone surveys obtain from directories, indicates whether a mobile number is in service and allows researchers to adapt their calling rules to achieve greater efficiency.
Journal (full text)
Web survey bibliography - Buskirk, T. D. (10)
- Are sliders too slick for surveys?; 2016; Buskirk, T. D.
- Emerging Technologies: The Rise of Mobile Devices: From Smartphones to Smart Surveys; 2015; Buskirk, T. D.
- Swipe, Snap & Chat: Mobile Survey Data Collection Using Touch Question Types and Mobile OS Features ; 2014; Buskirk, T. D.; Michaud, J.; Saunders, T.
- Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys: Report of the AAPOR...; 2014; Link, M. W., Murphy, J., Schober, M. F., Buskirk, T. D., Childs, J. H., Tesfaye, C.
- Online Surveys Aren't Just for Computers Anymore! Exploring Potential Mode Effects between Smartphone...; 2012; Buskirk, T. D., Andrus, C.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Smart Surveys for Smart Phones: Exploring Various Approaches for Conducting Online Mobile Surveys via...; 2012; Buskirk, T. D., Andrus, C.
- “R U in the Network?!” Using Text Messaging Interfaces as Screeners for Working Cell Phone...; 2008; Buskirk, T. D., Rao, K., Callegaro, M., Arens, Z., Steiger, D. M.
- My Cell Phone’s Ringing, “Caller Unknown,” Now What? Usage Behavior Patterns Among...; 2008; Buskirk, T. D., Rao, K., Kaminska, O.
- Using Text Messages in U.S. Mobile Phone Surveys ; 2007; Steeh, C. G., Buskirk, T. D., Callegaro, M.